Successful Chiropractors who can market themselves can have an amazing impact by reaching more patients, and an integrated practice can create profit within a niche that has not realized it’s true potential.
Become the ‘Go-To’ Doctor
How can you become the “go-to” resource within a niche market that has a need for your particular services? Positioning yourself as an expert in a certain segment of that area by providing holistic options that the medically integrated practice can offer opens many options for marketing yourself. Once you’re able to do so, and establish your place in a rich and eager market, this strategy can simplify your life and allow you to build up a practice of local, loyal patients.
What are they? Where are they?
They are everywhere, you just have to find them, and bring them in. Let’s take a look at how you can tap into a group.
Here are some examples of niche services:
- Sports medicine
- Specialized services such as carpal tunnel, rehab, headache
- Corporate exams, adjustments, massage
- Physical therapy
- Medical exams at schools, conventions, libraries
- Industrial Examination and treatment sites
- Supplements and nutrition
- Physical Medicine
Where to Focus
Is there an industrial section in your area, such as an oil refinery, automobile assembly plant, sawmill, paper mill, or any industry that requires labor where there are potential accidents and injury? Meet the corporate owners, obtain a space for workers to go on premises for adjustment, massage, therapy at reduced prices. Possibly offer discounts and special deals for patients referred from these sources. Offer prenatal, pregnancy and infant services, and give special deals to whole families.
Are there sports teams, schools with teams, areas with many office workers with needs that may be targeted? Offer specials to all patients from this segment, then build on the kinds of services your patients routinely come for. Back pain is usually the mainstay therapy of a Chiropractic office, and if that is the primary treatment given, capitalize on it.
Are you near an Interstate or is there heavy interstate traffic nearby or a truck stop? Offer exams and treatment for the DOT (Department of Transportation). Specialize in headaches, neck pain. Drivers traditionally get headaches and back pain from long hauls, and you can advertise deals at the truck stops or with the employers and owner-operators to provide massage, adjustments, and more during layovers. These drivers talk among themselves, as do the workers in plants, in offices, and the players on local athletic teams. Once you have proven yourself as a specialist locals need, the word will spread like wildfire. That will provide you with an opportunity to help the ever-increasing patient list in your particular niche.
You cannot be everything to everyone
Having a specialty in which you are honestly and truly known as “the go-to” doctor means you will never have to sweat finding patients. Just examine your community and discover what kinds of services the local groups need most and market to it as a target. Tailor your practice to provide the relief they’re looking for and target your marketing at this segment – this is the niche path to success.
Learn why so many Doctors are choosing medical integration
Find out how we can help you find your niche CLICK HERE or follow us on YouTube for more information about how medically integrating your practice can open up new opportunities. Call us at 1-888-777-0815 today and see how we can help you better serve your patients and grow your practice.
Dr. Mike Carberry, D.C.
