Five Ways to Boost Your Marketing

          Marketing is the plan that includes everything to bring business in. Promotion serves to increase awareness, create interest, generate sales, or create brand loyalty.

          The basic elements of the marketing mix are the Product, Price, Place, and Promotion.

Know Your Community

          Do you live in an industrial area (mining, lumber mills, steel manufacturing, etc)? These industries have truly hazardous workplaces. A majority or the workers will have back sprains, injuries from falls, bruises, cuts, and broken bones.

          Patients will often have chronic pain from pre-existing injuries. Find out what the needs are in your community and tailor your practice to suit them.

Retirement Community?

          Suppose you live in an area with a large retired population. These patients often suffer from arthritis, falls, headaches and a variety of age-related issues. Here is a niche for you: Concentrate on care for the elderly.

          Craft your practice to fit the community you live in. Serve it up with professionalism and in grand style. It can be a niche practice that is the way to become a rich doctor and serve a select group of patients. And above everything else, always have a friendly smile in and out of your clinic. Smiles and good manners open doors wherever you are.

Do or Die

           Marketing is a craft. The success or failure of any business depends on its marketing. Every living creature on earth markets itself one way or another at all times.

          You market to your spouse, your boss, customers, and patients. Your puppy wags his tail and licks your face to express affection, but he also does it to assure his next meal.

          In a nutshell, both you and your business’ survival depend on the ability to market. It is do or die.

Basics

           You have an office with a sign on the door, a cool logo, business cards to give out, a great smile, and bedside manner. What else do you need?

          How do you make yourself known?

Five Categories

          Let’s break these functions down into five basic general categories. The primary thing at this point is to make yourself known and then give them the best care they have ever had.

Community

1. Look around your community and find out what the people need and want in your field. Once you get this, promote it as a specialty. How do you find out? Talk to a barber or beautician, a minister, teachers, executive and ordinary workers. Get a feel of the heart of your home town and vicinity. Get out and pass out cards and brochures about you and your practice. Pressing the flesh (shaking hands) is the best PR.

Reputation

2. Build a reputation. Become a part of your community and network with others. Contribute by giving your time, energy, and resources to a local cause. The key is to help others.

E-mail, Social Media

           Build a quality email list. You can use email to stay in touch with patients. Send them newsletters, birthday greetings, notices of special events and offers. Use social media platforms like Facebook, YouTube, Twitter, and Instagram.

          These proven marketing tools are vital to raising awareness about your practice.

3. Use the internet. Create a web presence with a great website. Leverage tools like SEO to put you at the top of search engine results.

           Create videos of you working with patients, specialized techniques, and talking about interesting topics related to your community. Engage with your community on social media - share photos, testimonials, and highlights of your work.


Traditional Media

          Incorporate regenerative therapies like stem cell treatment, trigger point injections, nutrition, hormone replacement, and physical therapy. The future of health care is in a practice that provides actual cures without dangerous drugs or invasive surgery.

          Once you integrate, you’ll never go back to a cash-only practice that works you to death by forcing you into a constant war against insurance companies.

4. Television, radio, newspapers, and billboards can boost public awareness. The most effective (and expensive) is television - everyone watches TV. Depending on the market. an inexpensive commercial can reach hundreds of thousands of people.

Relationships

5. Consider joining the Rotary, the local church, or social clubs. Be more than a token member, and remember that the community you serve is the community that will sustain your business.

Integrated Healthcare

          To move forward in your life and profession create an integrated practice. It provides a wide range of service to your patients.

          Incorporate regenerative therapies like stem cell treatment, trigger point injections, nutrition, hormone replacement, and physical therapy. The future of health care is in a practice that provides actual cures without dangerous drugs or invasive surgery.

Learn Why so Many Doctors are Choosing Medical Integration

          Find out how we can help your patients and your practice alike - CLICK HERE or follow us on YouTube for more information about how medically integrating can open up new opportunities.

           Call us at 1-888-777-0815 today!

 Dr. Mike Carberry, D.C.