What’s a chiropractor to do in a seemingly exclusive health-care market that has no room for treatment deemed unconventional or holistic? How can chiropractors gain an advantage in a skeptical – and sometimes antagonistic – industry that won’t even listen to outside voices?
Chiropractors have two choices.
Just by sheer hard work and tenacity, the ambitious chiropractor can outwork competitors by marketing on the weekends and the evenings. The chiropractor can open at 8 a.m. and close at 7 p.m., six days a week. Forget vacations. Forget days off for family time. It’s nose to the grind stone at all costs. The chiropractor can cut expenses, add more patients, delay retirement, buy a smaller home, drive used cars. Cut, cut, cut. And work harder, longer and faster.
On the other hand, the chiropractor can own a medically integrated clinic that provides health services that reflect the chiropractor’s personal health-care philosophy. The chiropractor can offer services that are covered by insurance or which patients will pay cash out of pocket. The care can be more comprehensive and more holistic. As the quality of your clinic’s service rise, and as you offer services that patients would have gotten elsewhere, your business revenue expands.